I. The social media sort out.
Love it or hate it, social media is an important marketing tool especially in these strange times. It’s free to use and, best of all, it can easily be managed by you! Here are some tips on getting your profiles looking professional!
Facebook, Instagram and Twitter remain the three main social media sites that are worth using to promote your band. Each platform works differently and has a different audience which you need to keep in mind. TikTok and other platforms can also have their advantages, but you need to weigh up the amount of time you have to spend on social media as to whether it is worth taking on more accounts to run.
So many bands have outdated, incorrect or irrelevant information across their social media platforms, it’s important that you fix this! Make sure all band members’ names are listed and correct, images used for profile pictures etc are the most recent band photos, and of a high quality. Please don’t use photos previously uploaded to, and compressed by, Facebook it doesn’t look good.
Something else often missed – make sure links to your music, merchandise and website (if you have one) are clearly visible across all of your platforms. Otherwise, how are fans supposed to easily purchase from you?
And, it’s important that all of your platforms are consistent. If you have a particular brand for your band (which you should!) make sure it comes across on each platform. It will help you be more instantly recognisable too.
Why do all of this? Journalists will often check your socials for information when writing up features. You don’t want them sharing incorrect details about you and it will add professionalism to your band, showing the world you’re serious about what you do. Also, fans want to know about you – the history of your band, who the members are, your discography etc.
Need more advice or want to chat about PR and marketing services? Email me at [email protected]