"Holly Royle wrote a band biography for us, and we are more than happy with the result. She tailored the text perfectly to what we wished to focus on, it fits the band's profile excellently both content- and style-wise. Also, the work was done quickly and professionally, communication was easy and quick, and the price very reasonable. So we would like to recommend Holly Royle and Deviate PR to any metal band in need of PR services!"

~Anna Loppacher


"Holly was invaluable to the release of my single 'Bystander'. Throughout the entire process she developed a release plan that was tailored to me as well as guiding me through improving my social media game. She was always available to discuss content ideas and helped my music reach audiences I wouldn’t have considered, all the time with a highly professional and personable attitude. Highly recommend!"

~Matt Neave

Fight The Tornado

"Holly was responsible for the PR campaign of our debut EP. She was very proactive, always coming straight to us whenever an opportunity for an interview or review arose and managed to get our songs onto online radio stations and YouTube reviews. She was easy to work with and willing to compromise on the press release to make sure it was suited to exactly what we wanted. We look forward to working with Deviate PR more in the future!"

~Jonny Young, guitarist/vocalist of Fight the Tornado [‘Maelstrom of Thought’ Campaign]

Pint + Blister

"Holly has been working with us now since we first started to release music. She's always attentive to requests and is more than happy to work through difficulties to get the right results. She's very approachable and offers a unique service to artists looking to get themselves out there! We've been featured on international radio stations, blogs and a number of reviews. We look forward to working with her in the future"

~Pint + Blister

Louder Than Words Festival 2018

“Holly volunteered by assisting with the PR and marketing of the 2018 Louder Than Words festival of music and writing, taking place at the Principal Hotel, Manchester.
Showing a proactive spirit, and an innovative approach, Holly was able to work social media channels in order to drive awareness and profile for participants of the festival. Her approach was professional throughout and I am sure her work contributed to the most successful festival we have had thus far.”

~ Dr Simon A. Morrison

Witches of London

“Holly was responsible for our Twitter account and did a great job promoting our recently released album and our latest music video, acquiring new followers who have even added our music onto their playlists. She also prepared a professional press release for the band, which she sent to an extensive list of contacts in the music business to make our new album known and available for reviews. She is easy-going and positive, very enthusiastic and always brings up suggestions and new ideas to promote the band. We are very happy with her work and look forward to continuing working with her”

~ Alyx Nim Xs, Vocalist of WOL. [‘Camden Gothic’ Campaign]

Artist Development

Rick W., MTB Studios

“First and foremost you feel [that] Holly has your back and all your goals [are] covered with a combination of creative insight, thinking outside the box and friendly personality. Also, extremely helpful in learning the PR and promotion side of your music. Overall an awesome experience and I look forward to working more with her.”

~ Rick Woods

Music Journalism

The Soundboard Reviews

“Holly has shown a great level of enthusiasm and dedication when it comes to writing for The Soundboard. Her work has always been to a consistently high standard, and always shows a great deal of engagement and analysis that has seen her produce excellent pieces of work. Through this, Holly’s contributions have made her an invaluable member of the team.”

~ Luke Nuttall, Editor at The Soundboard.

Mark Dean

“Holly is a great writer. I have worked with her across several websites. She is talented in delivering quality live reviews and also reviews of new music in an eloquent and unique style.”

~ Senior Reviewer/Interviewer at Antihero Magazine, Spill Magazine, Vents Magazine and Madness to Creation.

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