The world of music PR can be difficult to negotiate if you are new to it. Here are a few FAQs to help explain what music PR is all about and how it could be useful to you.

What is Music PR?

Music PR (public relations) is about building awareness of you as an artist/band and your music. Typically it involves pitching your music, news or announcements to relevant contacts for reviews, interviews and features. The point of this is to build up as much awareness of your band and new release/ event/ news as possible. PR is best used in conjunction with effective marketing strategies – note, it is not the same thing!

Are Results Guaranteed?

Ultimately, the results from PR campaigns cannot be guaranteed. There are a number of factors that impact press coverage such as the volume of music submissions journalists receive or major bands releasing around the same time, as well as the journalist’s personal preference. This does not mean that your music is bad! It can be disheartening not gaining the results you would like but this is not a direct reflection on you. It is therefore important to follow your PR agent’s advice, for example around scheduling your releases, to ensure the best chance of success. Also make sure to discuss your expectations with a PR agent, so they can address any concerns you may have. At Deviate, every effort is made to obtain good quality press coverage.

Why should I Use a Music PR company?

PR companies have contacts within the music industry that they have built up over time. They will have a large number of contacts and strong relationships that mean press coverage is more likely to obtained than going it alone. PR is an investment, it’s about building up brand awareness over time and introducing your music to contacts who may engage further with you in the future. Deciding to use a PR company is something you will need to consider based on your particular circumstances, budget, and goals. If you are unsure if PR is right for you, feel free to get in touch for more information.

How do I Choose a Music PR company?

Research is key! Check that they specialise in your genre, read reviews/ testimonials and most importantly talk to them! Any questions – make sure you ask to ensure if they are right for you; that you trust them and feel comfortable working with them. Deviate PR specialises in rock and metal and therefore has strong contacts in these areas. Deviate PR would not be suitable for an R’n’B group as I don’t have the contacts and would not be able to get as wider reach. As previously mentioned, talk to the company and get to know them, and do your research. Find information about Deviate’s services here! And read client testimonials here!

What am I Paying for With a Music PR Company?

You are paying for their knowledge of the music industry, their contacts which have been built up over months (though more likely years!), their knowledge of writing press releases and compiling press kits, and most importantly their time.

I hope this helps – if there is anything I haven’t covered do let me know!

Email: holly[@]deviatepr.co.uk