III. Engage with your fans
So, now that your social media is all nice and tidy (see the first resolution article if you don’t know what I’m talking about), it’s time to get socialising. This doesn’t mean spam everyone with your music. It means that you spend some time building up relationships with your existing fans as well as reaching out to new ones.
Posting content that encourages engagement such as asking questions and polls can get fans responding and interacting more. If you do choose to message your followers directly, consider what sort of messages you would like to receive if bands were to message you. Simple things like thanking someone for following you can be an appreciated direct message that doesn’t feel pushy.
It’s great to acknowledge your fans along with journalists and media outlets who feature your band. This can all make a difference and help to build meaningful relationships. Afterall, it’s the fans with meaningful relationships that will be there to buy your merch, music and turn up to your shows. Good relationships with the media can lead to further press opportunities and help you to reach new audiences.
Social media followers and good relationships take time to build up, don’t expect instant developments to occur overnight. Social media is something to keep working on and over time it will pay off. There is plenty of social media advice online, and feel free to get in touch with me too! Email me at [email protected]